I feel that the ‘ light diffusing‘ aspect of it definitely gives it a bit of radiance in a soft-focus way. It claims to be a matte finish, but the finish is not 100% matte. However, the scent dies down once the foundation is dry. It just smells quite strong and not exactly pleasant. It has quite a strong smell – some have described it as the smell of ‘paint’, but I wouldn’t go that far. The PhotoFocus Foundation is quite opaque – not quite full coverage, but definitely a medium coverage that is buildable. The consistency is a liquid, but quite thick. However, with the cost of the foundation, I really am not worried about the packaging. It’s not the best quality – it’s a bit roughly made at the edge as you can see. I’ve had pumps and I’ve had open-neck bottles, but this one truly is a first. It’s the first time I’ve had foundation with this kind of applicator. Nice to know that the brand is cruelty free and proud of it. There is also a little ‘ Cruelty Free‘ logo at the bottom left of the bottle. It’s made from plastic, and not a thick, quality one – the lid feels very thin and cheaply made in comparison to the glass bottle. However, the lid really does decrease the ‘luxe’ feeling. I say ‘nice and thick’ as it does make it feel more luxe and expensive, albeit not exactly travel friendly. The foundation is housed in a nice, thick glass bottle. Wet n Wild PhotoFocus Foundation – I own the shades Soft Ivory and Soft Beige. The products from the range that I do own though, are amazing. Somehow the lightest shade I’ve found seems like it might work for me to disguise blemishes and spots, but not highlight under my eyes. I personally own the foundation and the powder, but haven’t purchased the concealer. I know that this is a huge bugbear with regards to brands like Catrice and Essence as well, so I truly hope that the brand launches more (or all!) of the shades in our country soon. We sadly have not had the full shade range (surprise, surprise), so once again we’re left with foundation mostly for fair to medium skin tones and nothing for the ladies with deeper skin. Yet somehow, most people were more excited by the foundation than anything else. They arrived in the country last year, along with several other Wet n Wild products that we’d all been eagerly anticipating. I definitely recommend this concealer.There has been SO much hype surrounding the launch of the Wet n Wild PhotoFocus foundation, concealer and powder in South Africa. Small amounts of this concealer go long ways. I have never tried the NARS concealer but from what I’ve heard this is basically a dupe for that. I have never tried any of the Wet’n Wild concealers before and this concealer has definitely lived up to the expectations. It was also tested under 7 different light settings. Just like the foundation it also claims to give you the #NoFilter affect. Blends perfectly with a beauty blender or blending brush.The third thing I wish it came in a pump instead of a spatula form.I’ve tried different primers with it and it just didn’t stay matte. I was oily after a few hours of using it. Second thing is that it didn’t stay matte.My normal foundation shade is a neutral beige (around that shade) and this looked like all my other foundation shades but to my surprise, it WASN’T! This was so light on me. First thing is that it doesn’t come in a variety of shades. There are a few things I DID NOT like about this foundation: Wet’n Wild Photo Focus Foundation Review: The Wet’n Wild Photo Focus Foundation went under 7 different lighting conditions to ensure that it delivered the perfect photo ready every time, including clear blue sunlit sky, outdoors/indoors pm, electronic flash, fluorescent light, bathroom light and nightclub light.ĭisclosure: Some links in this post are affiliate links and I may make a small commission if you click them and make a purchase. It was designed to give your skin the #NoFilter affect without reflecting any white casts in a range of photo situations. What makes this different than any other drugstore foundation? Well, let me tell you what Wet’n Wild claims it’s matte and light adjusting formula. I purchased this foundation a few weeks ago because one of my blog friends Steffanie from Brighter Darling was trying it out and she too has oily skin like myself, so I jumped on the bandwagon. I’m all about drugstore foundations because they are some REALLY good foundations out there. In the beauty world, people are raving about the Wet’n Wild Photo Focus Foundation and Concealer but I’m here to let you know whether or not this is a miss or a hit.
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